A primer on A/B testing
Most of us have either heard of or used A/B testing which is a widely employed technique across industries from medicine to software development to measure one version of the product against the other. It’s a method to validate if your beliefs about a new feature or an improvement are actually true and if so to what extent. The reason I’m writing this is two-fold — to collect information about the statistics and math behind the process in one place and also solidify my own understanding of these concepts. I am by no means a statistics, probability or math expert so happy to hear feedback or corrections. ...