EFQ for Automation Decisions

A few years ago I developed EFQ, a prioritization framework for deciding what to build. It stands for Effort, Frequency, Quality risk. I’ve been applying it to automation and agentic builds. It translates directly. What is EFQ? EFQ is modeled on the ICE scoring approach where you score ideas to quantitatively determine which to pursue. The difference: all three factors come from the customer’s perspective, not yours. Effort — How much time does this task take the customer? Minutes = 1, hours = 3, a full day = 5. ...

February 16, 2026

Why Your LLM Results Are Inconsistent (and how to fix it)

After speaking with dozens of founders building AI-powered products, I’ve noticed a pattern. They’ll complain about model quality, debate between GPT-4 and Claude, or worry about hallucinations — but when I dig deeper, the real issue is simpler: they’re not controlling the temperature parameter. This single setting can dramatically change your results, yet most builders treat it as an afterthought or ignore it entirely. Understanding Temperature: The Technical Reality Temperature controls randomness in text generation. Here’s how it works: ...

June 20, 2025

Become more effective at prioritization

We’re all familiar with the popularly adopted RICE framework which teams, product managers use to prioritize quarterly and annual roadmaps. While a handy and easy to understand tool the application of the tool often misses key contextual aspects and the required depth to make high quality prioritization decisions. I’ll call out a few gaps that might arise from RICE: #1 Time horizons Impact should be framed in terms of time horizons. Initiatives can take time to mature, show sustained and long lasting benefits. Imagine an initiative that requires improvements to retention, loyalty or a new business line. Keeping an artificially short time frame can over emphasize the value from incremental improvements because those could potentially materialize impact sooner. ...

March 31, 2024

Getting comfy with the 'technical'

I frequently get asked how non technical product managers can become more technical. I compiled a list of a few things that can help, but before get to it a little bit of rationale is warranted… Firstly, I think most people make a mistake of trying to become a software developer themselves and start with a coding 101 course. Coding is hard and will be futile for most practical situations where you need to be more “technical”. ...

March 16, 2021

EFQ: Yet another prioritization framework

As a product owner deciding what to do or not to do for your product can be tricky. Most often the number of opportunities in front of you are more than what you, your team and company can focus on. Between the qualitative and quantitative data from your customers, competitors, stakeholders and your own team this decision making can become over whelming. Getting to key focus areas is definitely an exercise that involves both art (intuition) and science (frameworks). Intuition as I define it is judgement, insight borne out of observation and possibly experience. There are probably better words to describe intuition but I’ll leave that for a different post. Let’s talk about frameworks… ...

January 21, 2021

A primer on A/B testing

Most of us have either heard of or used A/B testing which is a widely employed technique across industries from medicine to software development to measure one version of the product against the other. It’s a method to validate if your beliefs about a new feature or an improvement are actually true and if so to what extent. The reason I’m writing this is two-fold — to collect information about the statistics and math behind the process in one place and also solidify my own understanding of these concepts. I am by no means a statistics, probability or math expert so happy to hear feedback or corrections. ...

November 6, 2018

What a day in the life of Product Manager looks like

Often times during interviews and social conversations I get asked by people what a day in the life of a Product Manager looks like. The first time someone asked me that I was actually taken aback on how difficult it was to answer that question. Any given Monday, Tuesday, Wednesday is different from the day before and the Thursday will be very different. Perhaps it’s the very nature of being at a startup but the variability in the type of work is what personally excites me. ...

October 30, 2018