Skills Feel Like the Matrix Helicopter Scene

Working with agentskills.io and skills.sh reminds me of the “Not yet” line in The Matrix. Trinity is on a rooftop, in the cockpit of a helicopter she’s never seen. Neo asks if she can fly it. She says “Not yet” and gets a download of a pilot program (skill). A few seconds later she is airborne. I bring this up because recently as I code, I’ve been religiously adding skills to the code base and somehow that act of finding the right skill for work I’m doing — working with gemini live API, composio.dev or supabase postgres tables — reminds me of this scene from the Matrix. ...

May 13, 2026

Building an SEO Strategy Without Breaking the Bank: Lessons from Revarta

I picked up work on Revarta’s organic traffic strategy in the last few days and got a solid reminder and learning on early product development. Here’s what I discovered while implementing a sustainable, cost-effective approach to content generation and keyword research. Effective SEO doesn’t require expensive tools or complex workflows — especially in the early stages. The Sophistication Trap I started by looking at the “standard” SEO toolkit. The reality hit quickly: quality SEO tools easily run $250+ per month just for data and insights, before you even think about content generation. For an early-stage product like Revarta, that’s a significant investment with uncertain returns. They also didn’t seem to get me all the way there and left the execution bits out. ...

July 2, 2025