After a talk I gave at NewTech NorthWest, someone asked: “Why interview prep? Why this problem?”
Fair question. There are a lot of problems to solve. I had 5-6 different ideas that were energizing to solve. So I pulled up Maslow’s hierarchy and started mapping where each would sit.
Most products optimize for one or two levels. Fitness apps touch physiological needs and esteem. Social apps hit belonging.
Then I looked at jobs and careers.
A job cuts across every single level:
- It pays for food and shelter
- Provides stability and security
- Gives you community and identity
- Offers recognition and growth
- And when it’s right, delivers purpose
The gateway to that job is the interview.
I’ve been on the other side of the table—conducting hundreds of interviews. Most candidates weren’t underprepared because they didn’t care. They just didn’t have a way to practice the actual skill.
Speaking under pressure. Handling follow-ups. Getting feedback on what’s landing and what’s not.
Articles and videos don’t simulate that.
That gap seemed worth closing.
That’s why Revarta.